Marketplace Health Dashboard

Background

Marketplace Health Dashboard is a dashboard that offering a clear visualization of a Marketplace success metrics and helping marketers to drive user engagement and retention.

As one of two designers, I mainly worked on the marketers experience. My responsibilities were created key user flows and wireframes and prototypes to show the full experience.

My goal was to provide a great experience for marketers to digest data and achieve their marketing goals

Design Process

We followed Lean UX design thinking process to make sure our design decisions were support by user research and feedback.

Research

Current Solution

Challenge

• 80% of our customers are in the marketplace industry

• The biggest challenge that marketers are facing is buyers and sellers retention

• The data that provided from the current solution was very general

User Research

To understand our primary users, their current workflow and their main pain points, I worked with our design team to conduct one-on-one user interview with 7 campaign managers.

One of the interested finding through the research was we learned that marketers using multiple platforms to complete their workflow.

They usually have an analytics platform to review their business metrics. If there is a problem they need to solve, then, they use message creation tool(like Kahuna) to create a campaign. Then, they need to switch to different platforms to validate the data.

Therefore, it become harder to track how the campaign impact their business metrics due to the data is saved in different platform.

Design Goals

Based on the users needs, we defined our design goals were:

Help campaign managers to

• Understand how their business is performing

• Review and discover business metics easily

• Understand how the orchestrations(or campaigns) impact their business

Ideation

Based on the user’s needs and pain points, I worked with the team to brainstorm couple ideas. Due to the technical limitation and time constrains, we decided to go with the first(Discoverable Dashboard) and the last idea(Metric Prediction).

• Discoverable Dashboard

• Orchestration Onboarding and template

• Metrics Prediction

Wireframes and Prototyping

Discoverable Dashboard

Metric Prediction

Final Solution

Implementation

We used inVision and Zeplin to collaborate in the development phase. I also did a design QA during the implementation. The reason to have a QA is to make sure the quality of user interface and the consistency across the platform .